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Flyer - E-bikes like Swiss clockwork

Around the world, Switzerland is known for millimeter-precise watches and high-precision sharpened knives. Despite its status as a mecca for sporty and nature-loving cyclists, Switzerland is less well known for its e-bike production. Yet the Swiss company Flyer is one of the European e-bike pioneers with its globally appreciated e-bike range.

Flyer - The e-bike pioneer from Switzerland

For over 20 years now, the Flyer brand has stood for maximum passion in e-bike design. The company with its more than 300 employees is based in the tranquil town of Huttwil in the Swiss canton of Bern. In the "city of flowers", Flyer is not only the largest employer, but also gains its innovative power for e-bike development there. The company, which was founded in 2001 and was formerly also known as Biketec AG, sells more than 60,000 e-bikes all over the world every year, with exports accounting for around 75 percent. In addition to the entire DACH region, the main markets also include Belgium, Luxembourg and the Netherlands.

The Flyer story - from prototype to mass market

Strictly speaking, the starting signal for the success story of the Flyer brand was given in the early 1990s. As early as 1993, founder Philipp Kohlbrenner recognized the newly developing need for mobility and developed a motorized electric bicycle from a vehicle battery and the windshield wiper motor of a truck. Based on this prototype, numerous further developments were made. Finally, the first production model was born in 1995 with the Flyer Classic. In the early 2000s, the e-bikes from the Flyer C series were the first in Europe to use lithium-ion batteries for energy storage. The resulting weight savings and range extension can certainly be called the initial spark for the e-bike market in Europe. To this day, the Flyer brand has remained true to its principles and continues to focus on chic design and innovative technologies. It's no coincidence that the Swiss company works closely with technology suppliers like BOSCH and Panasonic.

What makes Flyer's bikes so special?

That can be best experienced on a joyride with a Flyer bike on your own body. Nevertheless, there are some brand features that speak for themselves:
  • Thanks to the use of state-of-the-art materials, bikes from Flyer are particularly lightweight, which also makes them much easier to handle in everyday life.
  • The combination of a low base weight, efficient drive and strong battery technology ensures high ranges.
  • As a responsible company from Switzerland, Flyer focuses on sustainability in the development and production of its bikes.
  • Both for the design and for technical solutions, bikes from the product forge of Flyer are repeatedly awarded prizes.

Four segments from e-tourer to e-crossover

When the Swiss company started more than two decades ago, there was not yet much sign of a broad expansion into the bicycle market. Today, Flyer has the right e-bike for almost every taste and requirement.

To help customers and interested parties find their way through the jungle of models, Flyer classifies its e-bikes into four segments. Particularly practical: The manufacturer does without several model designations, but assigns a model series to each category. This makes it easier to get an overview:

"E-Tour": If you want to go on a great voyage of discovery with your bike and efficiently manage everyday life, the Flyer E-Tour models from the Gotour series are the perfect choice. The premium perfectionists among the e-bikes score with different frame shapes, high-quality components, a modern design and seamless integration of the drive train into the bikes.

"E-Urban": The models from the E-Urban segment from Flyer go by the beautiful name Upstreet. The bikes are ideal companions for commuting and also cut a good figure. Receiving the "Design & Innovation Award 2018" is proof of the Swiss company's technological and design signature. Whether on the road or on the dirt track - the Flyer Upstreet models are at home everywhere.

"E-Crossover": the models that go by the euphonious name Goroc are true crossover bikes. They combine the best features of comfortable city bikes and grippy mountain bikes. Thanks to full suspension and the option of also equipping the bikes with a dual battery, even long off-road tours without recharging are no problem.

"E-Mountain": Flyer's bike range is completed by the mountain bike model range. With the Uproc models, the name says it all, because thanks to a powerful drive, grippy tires and sporty gearing, amateur athletes fly towards the summit, true to the company name. High-quality frames, biting disc brakes and balanced suspension characteristics ensure at the same time that even the shot ride down into the valley becomes an experience.

Which Flyer Bike models are available?

  • Flyer Uproc series - stone fields, challenging trails, steepest climbs and descents - here the Flyer Uproc models are in their element. A Flyer e-bike built for alpine terrain.
  • Flyer Goroc Series - Whether it's a daily commute to work, an after-work ride in the woods, or a weekend ride with luggage, the wide variety of Flyer Goroc models leave no option unturned. Sporty mountain bike genes, a powerful Bosch motor with intelligent FIT control and finely tuned full equipment make the Goroc the ultimate all-rounder.
  • Flyer Gotour Series - The Flyer Gotour series, like the Gotour2, are bikes "par excellence". Design, ride comfort and ergonomics are coordinated and combined so that every ride becomes an individual pleasure.
  • Flyer Upstreet series - commuting to work, riding with the kids, early in the morning or after midnight - the city offers a thousand and one opportunities to hop on an e-bike. In the middle of it all, on secret shortcuts or on the direct way home: with a FLYER Urban E-Bike everything is possible.

Which Flyer bikes are the most popular?

  • Flyer Uproc3 6.30 FS
  • Flyer Uproc2 2.10 Comfort
  • Flyer Upstreet5 7.12 XC Mixed
  • Flyer Gotour6 7.12 XC

Get comprehensive advice on Flyer bikes now

The combination of design and technology of the Flyer bikes makes you take off with anticipation? Then click through our Flyer range and find your dream bike with just a few clicks. Do you have questions about the different models or would you like to know which bike best suits your needs? Our bike experts are happy to help you. Just give us a call or send us your questions by e-mail.

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