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Passion for cycling and fitness. Competent advice and service. Spirit of innovation.

Austria's largest bike & fitness online store.

Since 1996, we at Fitstore24 have proven to have the right nose for product trends. We are constantly on the lookout for what's new for the bike or workout experience of our customers, passionate sports fans like us.

  • We carry mountain bikes, road bikes or gravel bikes, enduro, downhill, trekking, city bikes and kids bikes from top brands. With the right clothing and accessories we round off our bike offer.
  • 2013 has caught us not only the E-bike trend, but also the e-bike passion full! We carry e-mountain bikes, e-trekking bikes, e-city bikes and e-race bikes in an unrivaled range!
  • You'll find all the popular fitness equipment for effective indoor training at home or to set up a gym.
  • The Fitstore24 infrared cabins and saunas promote regeneration and relaxation after training or in the cold season.

Consulting. With competence & enthusiasm.

Since 1996, we have acquired a decisive edge in competence on products and technologies. Because we enjoy advising customers on their choice of optimal sports equipment & gear. Bike sports and fitness are our competence and passion. We advise our customers in the online store with extensive information, in addition, countless reviews help you with the selection. Be sure to take advantage of the consultation with our team! Personally, we are happy to assist you by phone (+43 (0) 4852 68866-0) and e-mail ( and, of course, in our two stationary stores in Nußdorf-Debant and Vienna. Also check out the Fitstore24 blog or subscribe to our newsletter where we share the latest tips and reviews with you!

Service. We do more!

The joy of unpacking a Fitstore24 package: your bike is ready to ride with a few simple steps and no kit! At our headquarters in Austria, your bike will be assembled by qualified staff and adjusted just for you. For fitness equipment and infrared cabins we offer a delivery and assembly service. With us you not only get the Fitstore24 best price guarantee, but also suggestions for financing your new bike or fitness equipment. In addition, we are also there for you later: in our modern workshop in Nußdorf-Debant, we carry out professional repair work on fitness equipment and bikes.

Over 10,000 products available online

Our customers love our reliable and fast delivery. We have over 10,000 products in stock, and we get your sports equipment to you quickly with state-of-the-art infrastructure and advanced logistics processes. From order to shipment, Fitstore24 takes only a short time, during which several professionally trained employees check your goods. Together with our outstanding advice and innovative spirit, this has made us the largest bike & fitness online retailer in Austria.

Fitstore24 ZANIER GmbH

The Fitstore24 Story.


Werner Zanier, enthusiastic cycling athlete and fitness freak founds his company Fitstore24 in Carinthia. He specializes in the planning and design of fitness studios. Fitstore24 supplies commercial customers and later also end customers with fitness equipment and bicycles. As a showroom, Werner sets up a state of the art fitness center, and operates it in parallel.


a 15-year-old as a game changer: In fact, Werner's son Mario Zanier provides the impetus for the online store, which the 15-year-old also immediately programmed himself. The online store quickly became a success. Incidentally, the first products at the time were ergometers imported exclusively for Austria. Today, we carry over 10,000 products in our online store. So Fitstore24 is an e-commerce pioneer in the sports industry in the late 90s, Mario Zanier will later make a career with his own tech start-up - how could it be otherwise.


follows the relocation of the headquarters from Carinthia to East Tyrol. Not far from Lienz, in Nußdorf-Debant, Werner Zanier acquires and expands the current company headquarters for online and wholesale. Fitstore24 supplies not only consumers but also sports retailers and all private labels in Austria with bicycles, fitness equipment and infrared cabins.


the Fitstore24 GmbH opens together with the former cycling professional Bernhard Kohl in Vienna the largest stationary bike store in Austria: Bernhard Kohl Fahrrad und Fitness.


Fitstore24 opens the Fitstore24 Bike Palast in Villach, an 800 m² bike store, together with the Tyl family of entrepreneurs. The shares will be sold back to the Tyl family in 2021.


Fitstore24 opens directly in the company headquarters the stationary bike store with the first e-bikes in the range. The entire bike range is expanded stationary and online, the e-bike hype begins.

..back to the roots

Mario Zanier returns to the family business as CTO, where he laid the foundation for the prosperous online store as a 15-year-old. The e-commerce and tech professional founded his own eCommerce company xt:Commerce in 2002 and implemented over 200,000 online stores with his software solution - including for eCommerce giants such as Volkswagen, Head, OSRAM, 3M, Tennis-Point, Mindfactory, etc - an exit to a billion-dollar company followed, for which he worked in London, Berlin and Tel Aviv for the last 10 years.


The company headquarters in Nußdorf-Debant is being generously expanded to mark its 25th anniversary: The on-site storage capacity is increased to almost 4,000 m². Modern offices for up to 90 employees, recreation rooms, company kitchen and a new fitness studio will be built. For the fiscal year 2021, with more than 20,000 bicycles sold, sales are expected to exceed € 23 million - together with Vienna over € 34 million.